Social Media Marketing

What is Social Media Marketing? Social media marketing is the use of social media platforms and websites to promote a product or service.Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms such as: Facebook, LinkedIn, Instagram, and X, among others, have built-in data analytcs tools, enabling companies […]

Email Marketing

Email Marketing Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Read More